Summary

Dedicated integrated communications specialist with extensive experience in PR, marketing and brand building. An innovative leader, well versed in devising, implementing and managing creative publicity, marketing and branding strategies while delivering effective campaigns across multiple platforms and driving sales and revenue increases. Expansive know-how of working with high-profile and complex organizations, managing relationships with multiple stakeholders, and navigating leadership and staff through talking points, messaging, media relations, reputation management, and crisis communications.

Key Strengths:

 ·  Proactive Manager ·  Creative Visionary ·  Solutions Oriented · Content Creator · Innovative Influencer · Technically Savvy

· Skillful Communicator · An ‘Eye For a Story’ · Brand Ambassador · Decisive Leader · Team Mentor

Significant Achievements

• Launched popular and lasting branding themes (“Reach The Summit” and “WINsconsin”) accentuating company missions that were later emulated by industry competitors. Leveraged unique storylines and used creative pitches to garner unprecedented media coverage for multiple organizations.

• Transformed The Summit League from regional to national recognition by securing landmark media agreements, expanding both visibility and revenue by directing and developing event broadcasts, television shows, and podcasts.

• Successfully executed media coverage for national lead story (record-setting Powerball lottery jackpot win), managing inquiries from USA Today, ABC and Good Morning America, CNN, NBC and The Today Show. Coordinated and led an on-site news conference and teleconference the morning following late night drawing.

• Instrumental in the growth of social media platforms, achieving engagement increases of 77% (Facebook) and 396% (Twitter) over previous quarter. Executed department modernization of integrated communications resulting in a 15% increase of Twitter followers on main account and a 25% increase on events account.

• Implemented and oversaw coverage protocols for large-scale events, including basketball tournaments attended by over 150 media and broadcasters. Developed and trained 35-volunteer team for similar national event. Independently coordinated all publicity for special event baseball game in Chicago to aid victims’ families affected by a university mass shooting.

• Spearheaded development of a new event app, including planning and execution of marketing plan. Downloads grew 400% over previous year and 90% of users reviewed the app 4 or 5 out of 5. Featured as a case study by provider.

•  Independently coordinated publicity and media management for a special event baseball game at Major League Baseball Stadium in large media market to aid victims’ families affected by a university mass shooting.

Leadership

• Created initiatives to produce an industry-high 24% consumer growth and negotiated partnerships to add five sponsorships over a three-month span while serving in an interim/expiring-contract CEO-equivalent role.

• Guided executive team by organizing, delegating, and managing detailed tasks within a very limited time window to accomplish setup and execution for a significant press conference carried on live television

• Developed and implemented communication and branding policies, including internal and external relations, events and crisis management resulting in the streamlining of procedures across multiple companies

• Mentored and provided career guidance to junior staff and interns who later secured prominent positions

• Executed Chief Communications Officer duties during multiple-month position vacancy and COVID-19 pandemic

• Led corporate communications, public relations, and media engagement for a major company division while supervising three main brands and an external PR agency partner

• Created an undergraduate intern work program, independently coordinating the hiring, supervising and management of 12 employees