Outside the box thinking – it might sound cliché or over-used to some, but it’s a perfect description to describe the solution-oriented and innovative mindset I like to apply to my work.

Whether it’s finding creative means to help a business stand out, telling the story of a person or brand or leading an organization to achieving new heights; ultimately it’s about taking on a challenge and finding quality solutions that deliver. Period.

Writing is a passion; attention-grabbing news releases or marketing pieces delivering impact and curiosity. It’s the way we communicate with our audience that inspires me; understanding the dynamics and the intricacies required to speak to the hearts of those who need to hear it.

I thrive in environments that require a strong handling of urgency, accuracy and timeliness. I’ve encountered these in my public relations, marketing, and integrated communications roles throughout a career spanning sports and entertainment, corporate, government, and education settings. As you can imagine, I feel privileged to have been given the opportunity to build a unique cross-sector knowledge-base and capability.

The diversity of these industries has allowed me to explore different roles that enhanced my skillset, deepened my knowledge, and broadened my perspectives. The confluence of my experiences across these settings provides me with expertise to build, protect, and promote a company’s brand, reputation, and opportunity through an array of challenges.

 
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